The mind, the brain and the media

Sue Elms and John Svendsen, from Carat Insight, describe a planning framework that has been developed from current thinking on communication processing.

The Mind, The Brain and The Media

Sue Elms and John SvendsenCarat Insight

The brief for this article was to review how understanding from psychology and neuroscience help improve media planning and buying.

The aim of this article is to show how valuable psychology...