The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Until today, the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed.

The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Sophia AvraamWatch Media, Cyprus

PREFACE

Until today the advertising world was used to getting information about media consumption that was not possible to compare as methodologies...

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