The Mediawatch in Cyprus: single source TV, radio and print measurements in real time
Sophia AvraamWatch Media, Cyprus
Until today the advertising world was used to getting information about media consumption that was not possible to compare as methodologies for each medium were different. Today this could become history. On the small Mediterranean island of Cyprus, the first ongoing, single source, electronic multi media measurement panel has been set in place by Watch Media, using GFK's and Telecontrol's Mediawatch® technology. To the advertising world this opens up a world of opportunities. Advertisers and media planners have a tool...