The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Until today, the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed.

The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Sophia AvraamWatch Media, Cyprus


Until today the advertising world was used to getting information about media consumption that was not possible to compare as methodologies for each medium were different. Today this could become history. On the small Mediterranean island of Cyprus, the first ongoing, single source, electronic multi media measurement panel has been set in place by Watch Media, using GFK's and Telecontrol's Mediawatch® technology. To the advertising world this opens up a world of opportunities. Advertisers and media planners have a tool...

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