Mike Yershon argues that the standards of checking TV spots and invoice reconciliation that currently exist in the purchase of television airtime are extremely flawed, and it is unlikely they would satisfy a professional financial auditor (if he were aware of the process).
The media invoicing black hole
Mike
Yershon
Yershon Media Assessment
Imagine
a world where significant numbers of major corporations are regularly overpaying
for an important service, one that they rely on for driving their businesses
forwards and which,...
