The media invoicing black hole

Mike Yershon argues that the standards of checking TV spots and invoice reconciliation that currently exist in the purchase of television airtime are extremely flawed, and it is unlikely they would satisfy a professional financial auditor (if he were aware of the process).

The media invoicing black hole

Mike Yershon Yershon Media Assessment

Imagine a world where significant numbers of major corporations are regularly overpaying for an important service, one that they rely on for driving their businesses forwards and which,...