The Mayor Of London: Let's do London

The Mayor of London, the leader of London's metropolitan government, launched a campaign in London to launch a new recovery programme and create a media conversation.

Brief

Stay in. Eat out to help out. Stay alert. Work from home. But if you can't, don't. To say the hokey cokey of the past twelve months has been tough to manage for businesses would be the understatement of the decade.

London was in the middle of a crisis. Thousands of corporates had shut their offices, uncertain when they'd reopen. Tens of thousands of Londoners had left, either moved back with parents or relocated for good. Tube travel and TfL had been devastated, with traveller numbers down over 72% on average.

The result: spending in London, down £1.9 billion....

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