The marketing services supply chain: delivering the best for less

At the advent of a recession, companies essentially have two options: one is to dig in and aim purely for survival; the other is to reflect on previous recessions, and attempt to discern what strategies could be adopted that could turn a downturn into a period of possible advantage.

The marketing services supply chain: delivering the best for less

Charles KirchnerMarketing Supply Chain International Ltd

Despite some significant blips, melt-downs and 'black weekdays of one sort or another, the last meaningful recession took place in...

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