The marketing researcher as Renaissance man: the creation of modern skill sets

This paper proposes an ideal model and strategy for modern marketing researchers, based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance.

The marketing researcher as Renaissance man: the creation of modern skill sets

Michael Francesco AliotoThe Automotive, Manufacturing, and Telecommunications Practice Division, Market Probe, Inc., United States

PREFACE

Within the context of this short essay,...

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