The marketing researcher as Renaissance man: the creation of modern skill sets

Michael Francesco Alioto

This paper proposes an ideal model and strategy for modern marketing researchers, based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance.

The marketing researcher as Renaissance man: the creation of modern skill sets

Michael Francesco AliotoThe Automotive, Manufacturing, and Telecommunications Practice Division, Market Probe, Inc., United States

PREFACE

Within the context of this short essay, we propose to continue to outline, refine, and present an ideal model and strategy for the modern marketing researcher in our search for “excellence” within our discipline. Our search for excellence and human development is based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance. Our vision for the modern marketing researcher is one which is rooted in...

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