The Market Research Event: Managing the Customer Experience

Geoffrey Precourt

WARC Online's U.S. editor reports from The Market Research Event 2008 in Anaheim, California, on the approach and methodology used by research firm Synovate to help clients manage and improve customer experience.

The Market Research Event: Managing the Customer Experience

Geoffrey Precourt

Geoffrey Precourt is reporting direct from The Market Research Event in Anaheim, California. His other reports include: How Coca-Cola’s Research Positions Global Growth. For all...

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