The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Roman Friedrich, Florian Gröne, Klaus Hölbling, and Michael Peterson

The mobile channel offers an exciting opportunity for marketers—one that most have yet to fully embrace.

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

Roman FriedrichBooz & Co./Stockholm

Florian GröneBooz & Co./Berlin

Klaus HölblingBooz & Co./Vienna

Michael PetersonBooz & Co./Munich...

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