The live or digital interviewer - a comparison between CASI, CAPI and CATI with respect to differences in response behaviour

One of the core activities of market research is the collection of data by interviewing. Three developments have strongly influenced this activity: decreasing response rates, higher interviewing costs, and the growing awareness that the respondent needs to be treated like a ‘real’ customer.
  

The live or digital interviewer – a comparison between CASI, CAPI and CATI with respect to differences in response behaviour

Fred BronnerUniversity of Amsterdam

Ton KuijlenTilburg University

INTRODUCTION: DEVELOPMENTS THAT INFLUENCE DATA...