The Laundress X NEIWAI 520 Campaign

彭希有、侯君导、邓斐儿

The Laundress, a high-end care brand under Unilever, hopes to increase brand awareness and emotional resonance with women by cooperating with the well-known underwear brand NEIWAI both inside and outside during the 520 period.

Case details

Brand : The Laundress

Brand owner : Unilever

Main Agency : Shanghai Naiyou Network Technology Co., Ltd.

Put on the market : Mainland China

Delivery time : May 1st-May 31st, 2020

Industry : Daily Chemical

Media channels : social media

Budget : 500,000

Case summary

The Laundress is a high-end washing and care brand under Unilever. Its product laundry detergent takes professional subdivisions as its core selling point and carefully cares for every piece of clothing. During the period of 520 in 2020, the brand will cooperate with the...

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