The Laundress X NEIWAI 520 Campaign

The Laundress, a high-end care brand under Unilever, hopes to increase brand awareness and emotional resonance with women by cooperating with the well-known underwear brand NEIWAI both inside and outside during the 520 period.

Case details

Brand : The Laundress

Brand owner : Unilever

Main Agency : Shanghai Naiyou Network Technology Co., Ltd.

Put on the market : Mainland China

Delivery time : May 1st-May 31st, 2020

Industry : Daily Chemical

Media channels : social media

Budget : 500,000