The Jacobs Bakery - a cracking campaign

Campaign in 1998-9 by Euro RSCG Wnek Gosper for Jacobs Cream Crackers. Objective: to build appeal in a younger target market who would deliver new volume.
Agency: Euro RSCG Wnek GosperAuthor: Corinne White

Jacob's Cream Crackers: 'A Cracking Campaign'

DEFINING THE CHALLENGE

In 1998, the team at Euro RSCG Wnek Gosper were given the task of halting the longterm decline in brand share of Jacob's Cream Crackers...