The invisible majority? Older models in UK television advertising

This paper presents the results of the first content analysis of the inclusion and portrayal of older models (50+) in UK prime-time television advertising.

The Invisible Majority? Older Models in UK Television Advertising

Peter Simcock and Lynn SudburyLiverpool John Moores University

INTRODUCTION: THE OLDER CONSUMER MARKET

The rapidly ageing population of the industrialised world is well documented, and projections...