The invisible majority? Older models in UK television advertising

Peter Simcock and Lynn Sudbury

This paper presents the results of the first content analysis of the inclusion and portrayal of older models (50+) in UK prime-time television advertising.

The Invisible Majority? Older Models in UK Television Advertising

Peter Simcock and Lynn SudburyLiverpool John Moores University

INTRODUCTION: THE OLDER CONSUMER MARKET

The rapidly ageing population of the industrialised world is well documented, and projections...

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