The influence of advertising on the demand for chocolate confectionery

Chocolate confectionery in Western Europe is a mature, slowly declining market. This study looked for correlation between advertising and the year to year changes in market size of Belgium, France, Germany, the Netherlands and the UK.

The influence of advertising on the demand for chocolate confectionery

Bob EagleIndependent Consultant

and

Tim AmblerLondon Business School

This paper addresses the impact of advertising on the size of five European chocolate confectionery markets: Belgium,...