The importance of integrating the research supplier into the client's team, for optimum value

Competition among businesses is becoming fiercer and the stakes are getting higher. This competition has been accentuated by fewer barriers to entry for new competitors, increasingly thinner margins for many companies, and the increased reliance on information to better manage and grow the business.

The Importance of Integrating the Research Supplier into the Client Team, for Optimum Value

Serdar AvsarWestpac Bank, Australia

Brian FineAMR Interactive, Australia

Thinner margins mean less staff, and less staff means more emphasis on better communication...