The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
Barbara B. SternRutgers. The State University of New Jersey
FOR MUCHof his life (1907–1992), Dichter was acknowledged to be the “father” of motivation...
Barbara B. SternRutgers. The State University of New Jersey
FOR MUCHof his life (1907–1992), Dichter was acknowledged to be the “father” of motivation...
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