Introduction
Meat overconsumption can lead to negative impact on personal health, animal ethics and the environment (Godfray et al., 2018; Gonzalez et al., 2020; McAfee et al., 2010). As a result, there is a growth of flexitarian, vegan, and vegetarian diets (Veganz, 2020) and there is a growing demand for meat substitutes among consumers (He et al., 2020; Schosler et al., 2012; Tziva et al., 2020). Indeed, the plant protein market is expected to grow from $9.1 billion in 2018 to $13.9 billion by 2023 with a compound annual growth rate of 8.8% (Laxmi, 2020). This consumer demand drives different...