The Impact Of New Technology On Consumer Behaviour
Jean-Paul Edwards Manning Gottlieb OMD
Over the past few years a mass of new technology has been launched that would have seemed like science fiction only a few decades ago. The videophone is finally with us (in the form of the webcam or 3G mobile phone); the internet allows us access to more information than we could possibly have imagined; and PVRs such as TiVo and Sky+ are...