Australia's National Soccer League was failing. In response, the government commissioned the Crawford report in 2003, which exposed a corrupt and dysfunctional administration and a poor public image, while over its last three seasons the NSL collectively lost $52 million1.
|Agency: Lowe Hunt||Author: Andrew Moss|
The Hyundai A-League – A football transformation kicks off
Silver Award – Campaign for New Brand or Advertiser
Agency: Lowe HuntClient: Football Federation of AustraliaProduct: Hyundai A-League
BEFORE HAL – FOOTBALL'S PROBLEM...