Campaign details
Brand: SomrusBrand owner: SomrusEntrant company: Duty Free Global Ltd - IrelandMarket: GlobalSector: Alcoholic drinksMedia channels: Social media, Sponsorship - event, Property, Online display, Word of mouth, Influencers, KOLs, Public relations, Online video, Virtual & augmented realityBudget: 500k - 1 million
Executive summary
Pop quiz (T/F)
1. India is the 3rd largest spirits market in the world.
2. The majority of Indians are forbidden to drink alcohol by their religion.
3. There are numerous liqueurs and cordials representing the Indian subcontinent.
For those still here, here’s...