Campaign details
Brand: The Home Depot RentalBrand owner: The Home DepotLead agency: BrunnerCountry: North America (general region)Industries: Home improvement retailMedia channels: Integrated, Online display, Online video, Outdoor, out-of-home, Radio & audio, Search marketing, Social media, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 0k
Executive summary
The Home Depot Rental challenged Brunner to target both professional contractors and DIYers through an innovative, compelling integrated marketing campaign that would increase awareness, consideration and conversions to rent in 2020. The result? Record-setting weeks in rental transactions and...