The Guardian - A fresh approach to newspaper communications

Many advertisers, and most if not all newspaper brands, employ a mix of promotional and brand advertising to grow share and sales.
Agency: DDB London, DDB Matrix and Claydon Heeley Jones MasonAuthors: Matthew Law, Les Binet, Graham Fowles, David Bassett, Alistair Crawford, Andrew Perkins and Nigel Jones

The Guardian

A fresh approach to newspaper communications

INTRODUCTION

A new way of...