The Growing Information Challenge
Improving the consumer information relationship on the World Wide Web
David Shull, PrivaSeek, Inc.
The Web is growing at a tremendous pace. Thousands of new consumers are coming online every day. Increasingly these consumers are using the Web to research their product choices and to make purchases. As a commerce medium, the Web is unique because of its personalization potential. It has the promise of true one-to-one marketing, but has yet to deliver. The potential is clear and the technology is available. However, in order to realize the full one-to-one potential of the Internet,...