The Goodyear Tire & Rubber Company: On The Wings Of Goodyear campaign

Upon regaining its title as the world's largest tire manufacturer in 1999, the Goodyear Tire & Rubber Company broke sales records and was busy collecting the tattered market shares of its competitors.

The Goodyear Tire & Rubber Company: On The Wings Of Goodyear campaign

Kevin Teague

OVERVIEW

Upon regaining its title as the world's largest tire manufacturer in 1999, the Goodyear Tire & Rubber Company broke sales records and was busy...