The Goodby House of Poetry: How an old agency adapted to a new world

Geoffrey Precourt

Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners describes the 25-year-old San Francisco agency's transition from traditional advertising to new forms of communication.

The Goodby House of Poetry: How an old agency adapted to a new world

Geoffrey Precourt

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt. 

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