The Globalized Commercial model

This paper presents an outline and vision of the 'Globalized Commercial Model' and its application to the working relationship between North and Latin America within the context of the marketing research discipline.

The globalized commercial model - the issue: conducting marketing research in Latin America: conflict, consensus, and synthesis. What are the issues?

Michael Francesco AliotoAutomotive and Manufacturing Division, at Market Probe, Inc., United States

INTRODUCTION...