The global village lives

Gyorgy Pasztor and Jane Gwilliam

This paper covers similarities and differences between countries and cultures which can affect how qualitative methodologies can be applied to offer comparable, research data to international marketers.

The global village lives

From cultural silos to global methodologies

Jane Gwilliam Research International Qualitative andGyorgy Pasztor Hoffmann Research International

INTRODUCTION

This paper discusses the changing needs of marketing companies and how this impacts...

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