The Genericizing of Brands

This reports on JWT's proprietary AnxietyIndex research program which tracks the level and drivers of consumer anxiety and explores how these affect attitudes and behaviors.

The Genericizing of Brands

During periods of heightened consumer anxiety, brands need real-time data that can help them navigate a rapidly changing landscape. They need answers to new questions and a point of view on the types of businesses and business practices that will emerge out of the crisis.

JWT should know. At 145 years old, we have a proven track record of leading brands through pivotal times.

We've done this by providing tools to help brands succeed. One such tool is our proprietary AnxietyIndex, launched during the run-up to the war in Iraq; it tracks the level and drivers...

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Insights Team
Bray Leino

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