The Gear model of advertising – Modelling human response to advertising stimuli
Michael F. Cramphornadd+impact®
Denny MeyerSwinburne University
INTRODUCTION
Innumerable attempts have been made to explain how we respond to advertising. For nearly...
The Gear model of advertising - Modelling human response to advertising stimuli
One of the goals when add+impact® (a+i)®was founded in 1991 was to develop a database that could be used to add to the general understanding of how people respond to advertising.
