The future of the industry in the region

This paper describes the current situation in terms of industry consolidation in the region, the reasons for buying and the reasons for selling research companies.

The Future Of The Industry In The Region

Reasons to buy, reasons to sell and how to establish the value of the company

Jorge Garca-Gonzlez JGG Consulting

Current Situation

Following what has been happening in the rest of the world we can also find a consolidation trend in the marketing research industry in Latin America.

In order to grow a company can invest in its current operations and/or...

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