The future of online advertising

With continual new developments in internet technology comes the necessity to constantly reexamine marketing strategies and techniques for advertising online.

The future of online advertising

Geoff RamseyeMarketer, Inc.

The Internet has come a long way in just a few years, evolving from what was primarily a utilitarian information medium to a dynamic communication and content platform fueled by consumer and professional creators alike. With the proliferation of broadband and other clever new technologies, consumers can use the Internet not only to search for a book at Amazon but also to perform a range of life-enhancing activities — managing a vast network of friends; expressing their preferences in movies, music, and books to self-selected groups of people all around the...

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