The Future of Market Research in a Do-It-Yourself Age
Catherine Munro and Stuart Green
The paper notes the extent and nature of 'do-it-yourself' (DIY) research, where part or all of the work is undertaken by the client company, without the use of specialist or full-service research agencies.
The Future of Market
Research in a Do-It-Yourself Age
Stuart Green,
Adelphi International Research
andCatherine Munro,
Boots the Chemist
INTRODUCTION
In recent years technological advances have
increasingly enabled clients to cut out the middleman when researching
their...
