The future of advertainment

Andy Taylor, creative director at Heresy, believes that there has never been a better time for a new idea to break into the UK marketing business, but he doubts whether infotainment and advertainment are the answer.

The Future Of Advertainment

Andy Taylor Heresy

Advertainment and infotainment are terms that have been bandied around for years, and yet this amalgamation of advertising or information and entertainment has still to prove itself the holy grail...