The future is hybrid: Exploring how qualitative techniques can work in the online world

Chris Forrest

Discusses how qualitative research technologies can be more effectively used online. The real opportunity seems to be, not online versions of existing qualitative techniques, but qualitative versions of quantitative questioning.

The future is hybrid: Exploring how qualitative techniques can work in the online world

Chris ForrestThe Nursery Research and Planning Ltd, United Kingdom

INTRODUCTION

When I started in research in the early 1980s the 'qual vs. quant debate' was a feature...

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