The full picture

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of the web design process, providing web marketers and designers with insights that qualify the effectiveness of a website in its ability to grab the attention of the visitor as they attempt to navigate through its pages.

The Full Picture

Using eye tracking technology to make website design more effective

Howard Barber NOP WorldIain Janes EyetrackerMarcus Boyland NOP World  
 
Introduction

Web usability researchers have been arguing for several years now that to...

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