The four experience realms
Joseph Pine and James H. Gilmore
Staging brand experiences is not just about entertaining customers: it is about engaging them. Experiences can be classified on the basis of two dimensions: participation (active vs passive) and connection (absorption vs immersion).
The four experience realms
Joseph Pine & James H. Gilmore
Staging brand experiences is not just about entertaining customers: It is about engaging them. Experiences can be classified on the basis of two dimensions: participation (active vs passive) and...