The four experience realms

Staging brand experiences is not just about entertaining customers: it is about engaging them. Experiences can be classified on the basis of two dimensions: participation (active vs passive) and connection (absorption vs immersion).

The four experience realms

Joseph Pine & James H. Gilmore

Staging brand experiences is not just about entertaining customers: It is about engaging them. Experiences can be classified on the basis of two dimensions: participation (active vs passive) and...

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