The four e-branding strategies

E-branding strategies should be based on two dimensions: an external approach, looking at the impact of online in the given market, and an internal approach, looking at how the company 'fits' e-branding.

The four e-branding strategies

Eduard de Wilde & Marcel van Brenk

An e-branding strategy should be based on two dimensions.


What is the impact of the Internet on the rules of play in the given market? When the...

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