The ethics of marketing to children

With the hysteria brewing up over the obesity issue, is important to keep a sense of proportion. Advertising will always be a villain in some quarters, but as Andrew Brown points out in this coolly authoritative article, many of the accusations simply don’t stand up to evidence.

The Ethics Of Marketing To Children

Andrew Brown Advertising Association

The 2003 Strathclyde study commissioned by the Food Standards Agency entitled 'The effects of food promotion to children' actually only looked at advertising. Similarly this article...