The Elephants Are Mating Again

Arthur A. Anderson

The author considers the spate of big advertising agency mergers and acquisitions in the year 2000, and asks whose best interests they serve.

The Elephants are Mating Again

Respecting clients’ interests in an era of agency consolidation

Arthur A. Anderson Morgan Anderson Consulting

The elephants are mating again in Adland, and it’s a sorry sight for clients.

Not that procreation itself...

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