The Electoral Commission: Advertising counts - a case study in electoral awareness

Pauline Kerr, Dawn Reid, David Lyle and Julie Anne Bailie

The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification.
Agency: LyleBailie InternationalAuthors: Pauline Kerr, Dawn Reid, David Lyle and Julie Anne Bailie

Advertising Counts

A case study in electoral awareness

INTRODUCTION

'Farewell to the old Irish custom of voting early, and often'

('The Independent headline, 29.11.02)

The Electoral Fraud Act was introduced to Northern Ireland in May 2002, and brought with it strict new measures regarding voter registration and voter identification – “the most significant change to electoral law and practice for many years” (Report on the Northern Ireland Assembly Elections 26 November 2003, The Electoral Commission).

The legislation – unique to Northern Ireland – was...

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