The effectiveness of online video advertising
Suzanne Moorey-Denham and Ann Green,
The sellers of video advertising are singing its praises and extolling its virtues, promising a more engaged audience for online video compared with a relatively passive one for TV. But have we actually reached the tipping point when budgets shift from TV to online? And how can marketers best exploit this emerging medium?
As the ability to broadcast video content has gone beyond television to the internet, mobile phones and even games, video advertising has followed. While today online video advertising accounts for only a minuscule proportion...