The effectiveness of customer satisfaction measurements: A Ford of Mexico case study
Leopold Zuñiga HernandezFord de México, Mexico
Angela MomneyGlobal Division, The RDA Group, Inc., United States
Jorge CherbosqueUCLA (University of California,...
Leopold Zuñiga HernandezFord de México, Mexico
Angela MomneyGlobal Division, The RDA Group, Inc., United States
Jorge CherbosqueUCLA (University of California,...
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