The effectiveness of customer satisfaction measurements: A Ford of Mexico case study
Leopold Zuñiga HernandezFord de México, Mexico
Angela MomneyGlobal Division, The RDA Group, Inc., United States
Jorge CherbosqueUCLA (University of California,...
The effectiveness of customer satisfaction measurements: a Ford of Mexico case study
This paper illustrates the evolution of the dealership training for Ford of México with the global customer satisfaction program, Customer Viewpoint.
