The effect of recency of ad exposure on purchasing across categories and media

Erica Riebe, Carl Driesener and Virginia Beal

The best time to reach a potential buyer with advertising is immediately before they make their choice.

The effect of recency of ad exposure on purchasing across categories and media

Erica Riebe, Carl Driesener and Virginia BealEhrenberg-Bass Institute for Marketing Science, Australia

INTRODUCTION

The best time to reach a potential buyer of your product with...

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