The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Nina MichaelidouUniversity of Birmingham
Sally Dibb and Haider AliOpen University Business School, The Open University
BACKGROUND
Cigarette consumption among adolescents is an alarming issue which is the subject of growing interest among academics and public policymakers. The latest statistics show that 7% of boys and 10% of girls aged 11 to 15 in England are regular smokers, smoking at least one cigarette per week (www.statistics.gov.uk). This rising popularity of smoking among the young is causing social concern, with policymakers...