The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

Lou Ying, Tor Korneliussen and Kjell Grønhaug

This study addresses factors in advertising that lead to interstitial ads being perceived as intrusive.

The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

Lou Ying, Tor Korneliussen and Kjell Grønhaug

Introduction

Advertisements are supposed to produce positive effects, of value to the advertiser and...

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