the economist take a closer look
Brand Name: The Economist Client Name: The EconomistCategory for this Entry: CorporateAgency Name: Abbott Mead Vickers BBDO Ltd
Summary
The Economist has been advertising in Europe since the mid 1990's, however until 2001 the approach was country specific with different campaigns running in different markets (France, Netherlands, Sweden, Germany) at different times. During this time The Economist had enjoyed some growth in circulation, however this growth did not reflect the size of the opportunity in continental Europe. It...