The Development of American Television as an Advertiser-supported Medium - as Seen by the Contemporary American Press

This paper examines how the early development of U.S. TV (1937-46) was viewed and reported in the press of the time.

The Development of American Television as an Advertiser-Supported Medium – as Seen by the Contemporary American Press

Dave Berkman, The University of Wisconsin-Milwaukee

In the Spring 1987 Journal of Advertising History, this writer examined the origins...