The Development of American Television as an Advertiser-supported Medium - as Seen by the Contemporary American Press

Dave Berkman

This paper examines how the early development of U.S. TV (1937-46) was viewed and reported in the press of the time.

The Development of American Television as an Advertiser-Supported Medium – as Seen by the Contemporary American Press

Dave Berkman, The University of Wisconsin-Milwaukee

In the Spring 1987 Journal of Advertising History, this writer examined the origins of commercial radio broadcasting in the United States. He concluded, based on how the matter was addressed by the periodical press of the early 1920s, that while there was considerably more support in those earliest years of American radio for a system of government-financed broadcasting – much as evolved with the BBC in the United Kingdom – than the ‘standard...

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