The determinants of store brand market share – a temporal and cross-sectional analysis
Natalia Rubio and María Jesús YagüeUniversidad Autónoma de Madrid
INTRODUCTION
The specialised literature has shown particular interest in store...
The determinants of store brand market share - a temporal and cross-sectional analysis
This research proposes a fixed effects panel data model to study store brand market share. The analysis is performed on the Spanish consumer products market for almost all Nielsen categories, with information about store brands from 1996 to 2000.
