The Data Silo Effect

The author argues that too few Internet marketers are customer-centric - and that integration and analysis of data available from your website is essential to avoid merely collecting information and being silo marketers.

The Data Silo Effect

What you need to know about making decisions to optimize Internet marketing ROI

Peter AdamsPrimary Knowledge

Question: are you a 'silo' marketer or a 'customer-centric' marketer?

The knee-jerk response to this question is 'Of course,...