The Customary Gift On A 10th Anniversary Is Tin
Lisa BairdIBM
Why is this relevant to a commentary on advertising? This May, IBM celebrates the 10th anniversary of its partnership with Ogilvy & Mather, our strategic advertising agency of record.
As the anniversary of this partnership approaches, I find myself, as the current custodian of the IBM-Ogilvy relationship, in an awkward position. Do I really want to give the IBM team at Ogilvy tin to celebrate such an occasion? Somehow, it just doesn't seem sufficient.
This is a relationship that...