The Curse Of The Leverhulmes
The idea that advertising doesn't pay may be more about packaged-goods than it is about advertising
Erwin Ephron Ephron, Papazian & Ephron, Inc.Gerry Pollak Marketing Management Analytics, Inc. (MMA)
It's no secret. Sunny, funny advertising has a dark side. Our slogan isn't 'Ads Work Wonders!' It is 'We waste half the money.' And then there's the sly admission, 'But we don't know which half,' to let clients see the...